Ten use cases for conversational AI in recruitment

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Automation is nothing new in talent acquisition and recruitment. Neither are chatbots. But Conversational AI is becoming more than a buzz “phrase”, and is already coming to be one of the defining products of the generative AI revolution, and is beginning to reimagine candidate engagement in the recruitment landscape. So what is it, and how can you apply Conversational AI in your business to improve your brand and bottom line simultaneously, as well as elevating candidate experience, transforming productivity, slashing costs and time-to-hire and rapidly improving candiate-to-placement rates?

What is Conversational AI?

Conversational AI refers to the subset of artificial intelligence technologies that enable machines to understand, process, and respond to human language in a way that is both contextually relevant and conversational. This technology employs sophisticated natural language processing (NLP) algorithms, machine learning, and often deep learning to interpret and engage in dialogue that mimics human-like interaction. Unlike traditional chatbots, which typically operate based on rigid pre-defined rules and decision trees that take days, if not weeks to build, conversational AI systems are instantly deployable and can be ever-improving. They are capable of learning from interactions to improve their responses over time, and can handle a broader range of queries with more nuanced understanding to generate replies that are not limited to pre-set scripts. This results in a more dynamic, intuitive, and personalised user experience, simulating a conversation with a human more effectively.

So What are Some Use Cases for my Talent Acquisition or Recruitment Team?

1. Applicant Engagement

By embedding Conversational AI into your website’s career page or job advert, you can begin to engage candidates at the beginning of the discovery journey, answering questions about roles, directing them to roles that may be more suitable, and even prompting them to begin their application.

2. Candidate Pre-Screening Questions

Gone are the days of needing to call up 100 candidates to see if they meet your mandatory requirements, and only to find that no one is available, interested or eligible against your qualifying criteria. Conversational AI can now step in to automate the pre-screening process, engaging with candidates through preliminary questions to quickly identify the most promising prospects so you can focus on building relationships with those that count.

3. Interview Scheduling

Organising interviews can be a logistical nightmare, but Conversational AI makes it a breeze. It coordinates with candidates to find suitable times, books meetings and sends out calendar links automatically. No more back-and-forth emails, just smooth scheduling. Log in to your calendar, and find all interviews scheduled, entirely hands-off.

A proactive conversational AI will even prompt and remind candidates of their interview, support them with questions or interview preparation tips, and even thank them for their time.

4. Requesting Documentation

Collecting necessary documents from candidates often requires constant follow-up. Conversational AI automates this task, requesting and tracking submissions efficiently and via accessible channels like WhatsApp. This ensures that all paperwork is in order well before the next steps in the hiring process.

5. Data Updates & Database Reactivation

You don’t have a talent pool if your candidate profiles are outdated. For most agencies, their CRM is the underlying source of business value. Keeping candidate information up-to-date is crucial, but also time-consuming. Some even hire entire external CRM cleansing teams for this exercise. Conversational AI can reach out to individuals in your database to confirm and update their details, keeping everything current with minimal effort, and via a friendly, personalised conversation, not one-size-fits-all email campaigns.

6. Referral Programs

Leveraging your talent pool’s networks for referrals just got easier. Conversational AI can invite employees to refer candidates, streamlining the process and expanding the talent pool. All of a sudden your pool of candidates just got broader and your candidate sourcing faster.

7. Requesting Feedback

Gathering feedback from candidates after interviews can bring tremendous value to your brand identity but is tedious and often relegated to the bottom of the priority list. In fact, it almost never happens. Conversational AI facilitates this by automating feedback collection, ensuring you have all the insights you need to make informed decisions.

8. Vacancy Marketing

When you have open positions, spreading the word is key. Conversational AI can help market these vacancies across various channels, engaging potential candidates and encouraging them to apply by directing them directly to the application portal.

9. Keeping Profiles Warm

Staying in touch with potential candidates ensures they think of you when looking for their next opportunity. Conversational AI sends updates and keeps the conversation going, maintaining interest and engagement over time, while constantly updating your CRM.

10. Requesting Opt-in for Future Communications

In an era where privacy and consent are paramount, keeping communication lines open with candidates requires their explicit opt-in. Conversational AI can request permission to send future communications, ensuring compliance with privacy laws like GDPR and building a foundation of trust with candidates. This not only aligns with legal requirements but also fosters a positive relationship, as candidates appreciate the respect for their preferences and control over their personal information.

Conversational AI is more than just a technological advancement; it's a practical tool that's transforming recruitment professionals' processes, making them more efficient and less burdensome. By automating mundane tasks, recruitment professionals can focus on what truly matters: building meaningful relationships and strategising for the future. Embracing Conversational AI isn't just about keeping up with the times; it's about setting your practices up for success in the modern world.

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25 Feb
2025
·
5 min read

Popp Wins Breakthrough Culture Award, Recognised for Championing a People-First Workplace

Headshot of James Cochrane-Dyet smiling in a professional setting
James Cochrane-Dyet
Chief Operating Officer

Popp is proud to announce that it has been named a winner of the Breakthrough Culture Awards 2024, an honour that recognises the greatest companies to work for in the UK. This award celebrates organisations that are redefining workplace culture by putting people first, building environments where employees truly thrive.

The Breakthrough Culture Awards spotlight the top 100 growing companies across the UK, showcasing the evolving cultures they’ve built and the people behind them. Unlike traditional workplace rankings, these awards dive deep—beyond the surface perks and policies—to reveal what it truly means to work inside a company that cares about its people.

This year, the awards reviewed thousands of companies of all sizes and interviewed over 20,000 employees to identify workplaces where people feel valued, inspired, and fulfilled. Popp’s commitment to fostering a progressive, people-centric culture earned it a spot among the elite.

“At Popp, we’ve always believed that work should be meaningful—that it’s not just about what you do, but who you do it with. Winning the Breakthrough Culture Award isn’t just an achievement; it’s a testament to the incredible team that makes Popp what it is. We’re not building a company; we’re building a community where people are empowered to grow, challenge the status quo, and find purpose in their work. We’re honoured to be recognised among companies that are reshaping the workplace for the better.”

Sam Dhesi, Co-founder & CEO of Popp

The Breakthrough Culture Award winners are redefining what it means to be an exceptional workplace—where culture isn’t just a buzzword but a commitment. Popp is proud to be part of this movement, championing a better way to work.

About Popp
Popp is revolutionising talent acquisition through AI-driven recruitment solutions designed to make hiring faster, fairer, and more human. By focusing on building meaningful connections between organisations and candidates, Popp is changing the way companies grow—one hire at a time.

About the Breakthrough Culture Awards
The Breakthrough Culture Awards recognise and celebrate the greatest companies to work for in the UK, honouring those that are building progressive, people-first workplaces. The awards explore the ever-evolving cultures of the UK’s top 100 growing companies, bringing to life what it truly means to work inside organisations that prioritise their people.

24 Feb
2025
·
5 min read

AI in Hiring: A Fairer Future for Recruitment?

Headshot of James Cochrane-Dyet smiling in a professional setting
James Cochrane-Dyet
Chief Operating Officer

AI is transforming recruitment, from resume screening to candidate shortlisting to interview analysis. By automating these processes, recruitment tech platforms enable hiring teams to focus on building relationships rather than getting bogged down in admin. But beyond efficiency, AI brings another major advantage: it can help make hiring fairer than traditional, human-led processes.

The Reality of Bias in Human Hiring

Bias in hiring isn’t new, and it’s not unique to AI. Studies have consistently shown that human recruiters and hiring managers make biased decisions, often without realizing it.

  • Resume name bias: A famous 2003 study found that identical resumes with names commonly associated with white applicants received 50% more callbacks than those with names commonly associated with Black applicants.
  • Age bias: Older candidates are often overlooked, with research showing that resumes indicating longer experience receive fewer interview invitations.
  • Affinity bias: Humans tend to favor candidates who remind them of themselves, whether through shared backgrounds, hobbies, or alma maters.

These biases happen subconsciously, making them hard to prevent through training alone. AI, when properly designed and monitored, offers a way to reduce these biases and make hiring more objective.

How AI Can Improve Fairness in Hiring

AI has the potential to be a powerful tool for fairer hiring, but only if it’s built and used responsibly. Here’s how AI can outperform human decision-making when it comes to fairness:

✅ AI focuses on skills and qualifications, not irrelevant personal factors.
While human recruiters might be swayed by a candidate’s name, accent, or background (or how they feel before or after lunch), AI can be designed to assess only the data that matters for the job: work experience, skills, and competencies.

✅ AI can be audited and improved over time.
Unlike human decision-making, which is inconsistent and difficult to track, AI hiring tools can be regularly audited to ensure they are working fairly. AI bias audits can measure and correct disparities in hiring outcomes, something that isn’t possible with human judgment alone.

✅ AI can analyze hiring patterns and flag unfair trends.
AI can process vast amounts of hiring data to identify patterns that might indicate bias—such as a hiring process disproportionately favoring one demographic group over another. This allows recruitment teams to adjust their processes proactively.

Ensuring AI Hiring is Truly Fair

Of course, AI is only as fair as the data it learns from. If trained on biased hiring data, AI can replicate those biases. This is why responsible AI assurance is critical.

To ensure AI is a force for fairness in hiring, recruitment tech providers and hiring teams should:

  • Use diverse training data to reduce historical biases.
  • Regularly audit AI models to detect and correct bias.
  • Ensure transparency by making AI-driven decisions explainable.
  • Maintain human oversight at key decision points.

One example of regulatory oversight on AI hiring is NYC Local Law 144, which requires companies using AI-driven hiring tools to conduct annual bias audits and share the results. This regulation sets a precedent for fairness and transparency in AI hiring. As similar laws emerge in other regions, recruitment platforms will need to adopt AI bias auditing as a best practice - not just for compliance, but to build trust with candidates and employers.

Conclusion

The debate over AI in hiring shouldn’t be about whether AI is biased, it should be about whether it’s less biased than humans. AI, when built and monitored correctly, has the potential to make hiring fairer, more consistent, and more objective than traditional human decision-making. The key is to approach AI hiring with responsibility and transparency, ensuring that technology reduces bias rather than reinforcing it.

With the right safeguards in place, AI can be more than a tool for efficiency, it can be a tool for fairer hiring.

About Warden AI

Warden AI is the specialist AI auditor for HR Tech. Their AI assurance platform continuously monitors for bias, and audits protected characteristics using proprietary datasets. They work with leading talent platforms like Popp to ensure their AI solutions are fair, transparent, and compliant with regulations like NYC Local Law 144 and EU AI Act.

19 Feb
2025
·
5 min read

Navigating the Agentic Revolution: Popp’s Talent Acquisition Event Recap

Headshot of James Cochrane-Dyet smiling in a professional setting
James Cochrane-Dyet
Chief Operating Officer

Last night, Popp hosted a fireside chat that didn’t just discuss the future of hiring—it challenged it. In a room buzzing with curiosity and conviction, Talent Acquisition (TA) leaders and visionaries gathered to confront the agentic revolution head-on. At the heart of the conversation was a question that could define the future of work: How do we navigate the rise of AI in recruitment with purpose, clarity, and care?

Against a backdrop of free beer, wine, and pizza, the evening unfolded with candor and insight. The lineup was as impressive as the conversation itself:

  • Dave Owen: Former Head of Talent Acquisition at Dyson and TA Advisor to the BBC
  • James Langham: Senior Talent Acquisition Manager at ASOS
  • Aaron Beider: Head of Talent Acquisition at Vertical Aerospace
  • Lisa Maclaran: Head of Talent Acquisition at Williams Racing
  • Ryan Broad: Head of Growth EMEA at Robert Walters
  • Moderated by Sam Dhesi: Co-founder & CEO at Popp

Together, they peeled back the layers on what hiring in 2025 might look like, exploring how to keep recruitment human in an increasingly automated world.

The Key Takeaways: Grounded in Purpose, Driven by Possibility

1. AI Is Reshaping the Hiring Funnel—But Humans Still Lead the Way
The impact of AI on sourcing, screening, and interviewing is seismic. It’s not just about implementing new tools; it’s about rethinking recruitment itself. This isn’t automation for the sake of efficiency—it’s about enabling recruiters to focus on what truly matters: human connection, critical thinking, and strategic decision-making.

2. Reinventing Recruitment Through a Data-Driven Lens
AI isn’t just a tool; it’s a mindset shift. To navigate this new landscape, TA professionals must embrace data—not just to make decisions faster but to make them better. This is about working smarter, not harder, and challenging the status quo of recruitment practices.

3. The Role of the Recruiter Is Evolving—Critical Thinking Is Key
The modern recruiter is more than a brand ambassador. They’re strategic thinkers and quality guardians. As AI takes on more administrative tasks, recruiters must focus on making thoughtful assessments about candidates’ skills, ensuring that technology enhances rather than diminishes human judgment.

4. Transparency Is Non-Negotiable
If AI is to be trusted, candidates must understand how it’s being used—especially when it comes to reducing bias. The room was divided on one key question: Should companies publicly disclose how AI is used in their hiring process? There were no easy answers, but the consensus was clear: transparency builds trust.

5. AI and Inclusivity: A Balancing Act
With an aging workforce and a growing focus on diversity, equity, and inclusion, AI must be designed to work for everyone. It must be accessible, fair, and inclusive—never inadvertently excluding talent. In this revolution, inclusivity isn’t an afterthought; it’s the cornerstone.

6. The AI Interview Debate: Where Do We Draw the Line?
One of the most spirited debates of the evening was about AI’s role in interviews. How much is too much? While some argued for a fully data-driven approach, others insisted that human intuition and empathy are irreplaceable. The takeaway? Balance is key—both candidates and hiring managers deserve a process that feels fair and human.

7. The Privacy and Reliability Dilemma
AI raises complex questions about privacy, data security, and the reliability of language models. Can we trust an algorithm to make unbiased decisions? How transparent should screening decisions be? These questions aren’t just theoretical—they’re ethical imperatives that will shape the future of work.

8. Patience and Prudence in Tech Adoption
For large enterprises, embedding AI tech isn’t a quick win. It can take 9–12 months to fully integrate these systems. The advice from the panel was clear: Do your due diligence. Not every platform will stand the test of time, so choose wisely and strategically.

The Future of Hiring: Human at Its Core

The agentic revolution is here, but last night’s event proved one thing: the future of hiring is human. As AI continues to reshape talent acquisition, it’s up to us to ensure that the process remains empathetic, inclusive, and transparent.

Leaving the event, attendees didn’t just walk away with practical strategies for integrating AI—they left inspired, ready to champion a better way to hire. The conversation was provocative, the ideas were bold, and the purpose was clear: to push the conversation forward, sensibly and meaningfully.

Popp created a space where no question was too controversial and no answer was absolute. It wasn’t just about predicting the future; it was about shaping it.

The revolution is here. Let’s make sure it’s for the better.

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