The Role of AI in Recruitment Marketplaces: Scaling Conversations with Top Candidates

In recruitment marketplaces, the name of the game is efficiency. With hundreds or even thousands of candidates flowing through the system each month, recruiters need to engage the right people quickly, without losing the personal touch that builds meaningful connections. But as these marketplaces grow, maintaining those one-on-one conversations at scale becomes nearly impossible with traditional methods.

Enter AI in recruitment marketplaces. By leveraging conversational AI, recruiters can scale their interactions with candidates, keeping things personal while managing large volumes of applicants. At Popp AI, we believe that AI isn’t just a tool for faster hiring—it’s the key to scaling recruitment in a way that drives better placements, quicker results, and a more seamless process for both candidates and recruiters.

The Challenge of Scaling Recruitment Marketplaces

Recruitment marketplaces, like staffing agencies or talent platforms, thrive on matching the right candidate to the right job. But as these platforms grow, the sheer volume of applications can overwhelm even the most experienced recruitment teams.

A LinkedIn report found that 70% of recruiters say the biggest challenge in high-volume hiring is finding the time to personally engage with every candidate. And yet, those personal conversations are often what lead to the best placements. Candidates who feel heard and understood are more likely to stay engaged throughout the process—and more likely to end up in roles where they’ll succeed.

But when a marketplace is reviewing thousands of résumés each month, how do you maintain that personal touch? That’s where AI conversations come in.

Scaling Conversations with Conversational AI

Conversational AI is a game-changer for recruitment marketplaces looking to scale recruitment without sacrificing candidate experience. Tools like Popp AI are designed to manage large volumes of candidates by engaging them in dynamic, AI-driven conversations that mimic the personalized interactions of a human recruiter.

Here’s how AI helps recruitment marketplaces scale:

1. Automating Initial Conversations

In traditional recruitment, the first conversation is often a time-consuming screening call. Recruiters spend hours asking the same questions to hundreds of candidates—questions about experience, qualifications, and availability. With conversational AI, those repetitive tasks are automated.

Popp AI engages candidates as soon as they apply, asking them tailored, open-ended questions that assess their fit for the role. The tool doesn’t just pull basic information—it dives into the candidates' motivations, experiences, and values. This scaling recruitment approach allows marketplaces to screen candidates at lightning speed without sacrificing the depth of the conversation.

2. Personalizing at Scale

One of the biggest fears with automation is that it will feel robotic or impersonal. But conversational AI is designed to adapt its responses based on each candidate’s answers, keeping the conversation fluid and personalized.

For example, if a candidate mentions specific experience in a niche industry, the AI can follow up with additional questions to dig deeper into their qualifications. This kind of personalized interaction at scale is impossible to achieve manually but critical for marketplaces that want to maintain high levels of candidate engagement.

3. Faster Hiring, Better Placements

With AI conversations, recruitment marketplaces can dramatically reduce the time it takes to hire. Gartner reports that organizations using AI in recruitment cut their time-to-hire by 30-50%, simply by automating the early stages of candidate screening and ranking.

The faster you can engage with candidates and assess their fit, the faster you can place them in roles. And since AI-driven conversations capture a wealth of data on each candidate—experience, soft skills, cultural preferences—marketplaces can make more accurate placements. Instead of spending time on the wrong candidates, recruiters can focus on those who truly fit the bill.

Driving Efficiency for Recruiters and Candidates

Conversational AI doesn’t just make life easier for recruiters—it improves the process for candidates too. In a high-volume marketplace, candidates often feel like their applications disappear into a black hole. Conversational AI fixes that by ensuring that every candidate gets an immediate response, keeping them engaged and informed throughout the process.

Here’s how it benefits both sides:

For Recruiters: AI handles the repetitive tasks of initial screening and shortlisting, freeing recruiters to focus on high-value activities like interviewing top candidates and building relationships with clients. McKinsey estimates that AI tools can increase recruiter productivity by 40%—a huge boost in efficiency for recruitment marketplaces dealing with large candidate pools.
For Candidates: Candidates don’t get left in the dark. They know where they stand in the process, and they have the chance to showcase their skills and personality from the very first interaction. AI’s conversational nature helps them feel like they’re being heard, not just shuffled through a system.

A Case Study: How AI Transformed a Recruitment Marketplace

One large European recruitment marketplace faced significant challenges in scaling their operations. With thousands of candidates applying for jobs every week, their recruiters were overwhelmed by the number of applications and struggled to maintain personal conversations at scale.

By implementing Popp AI’s conversational tool, the marketplace saw the following results:

60% Reduction in Screening Time: Candidates were automatically screened and ranked, allowing recruiters to focus only on the top candidates.
35% Increase in Candidate Engagement: Personalized AI conversations kept candidates engaged throughout the hiring process, even in cases where they weren’t actively looking for a job.
25% Better Placement Rates: The deeper insights captured by AI conversations led to more accurate placements, as recruiters could match candidates to roles based on both technical qualifications and cultural fit.

This kind of transformation is what AI brings to the table—an ability to handle the volume, speed up the process, and ultimately make better, more informed decisions.

The Future of Recruitment Marketplaces with AI

The recruitment landscape is shifting fast. As marketplaces continue to grow, AI will be at the heart of their evolution, offering a way to maintain the quality and personal touch that drives success—without getting bogged down by the overwhelming number of candidates.

For recruitment marketplaces, AI conversations aren’t just a tool—they’re a strategy for staying competitive in a fast-paced industry. By leveraging AI to scale conversations, recruiters can engage with more candidates, move faster, and make better placements.

At Popp AI, we’re passionate about helping recruitment marketplaces unlock the full potential of AI. Our conversational tool helps you handle large volumes of candidates, keep the personal touch, and drive better outcomes for both recruiters and candidates.

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The Future of Recruitment - Conversational Artificial Intelligence

AI Applications, Opportunities and Challenges

James Cochrane-Dyet

Chief Operating Officer

The Need for Disruption

Efficiently recruiting top talent while delivering exceptional applicant experience is, for most talent acquisition teams, a challenge beyond the realms of possibility. This is especially true in volume recruitment, but even enterprise teams spend just shy of 100 hours and 4 weeks of manual human labour to hire each candidate. Countless hours are wasted screening candidates that are not suitable for progression beyond top-of-the-funnel screening processes, and consequently, recruiters typically lack the time to offer a reasonable experience to both the rejected applicants and the candidates that count.

Introducing Conversational AI

But new advances in artificial intelligence (AI) are changing the game, and in particular, disruptive conversational AI applications are creating disruptive opportunities for innovative recruiters and hiring teams to set a better standard for candidate experience, and to strap on an “Ironman suit” to exponentially improve their productivity. Already 96% of recruiters are optimistic about the ability of AI to change the game.

In essence, “conversational AI” refers to the application of AI and Natural Language Processing to create automated interactions, enabling computers to communicate with humans with agility and to understand, interpret, and respond to conversations in a simulated human-like way, and with comprehension of the nuances of human interaction such as context, intent, and tone. Conversational AI relies on highly advanced machine learning algorithms to process and analyse natural language inputs to generate appropriate and relevant responses. Good conversational AI agents are virtually indistinguishable from humans.

What sets aside conversational AI from traditional chatbots is that chatbots rely on pre-defined decision trees that are highly limited (not to mention expensive and onerous to build). Unlike a chatbot, which can only respond with rigidity based on programmed inputs, a good conversational AI agent will be able to engage with a level of agility and personalisation to deliver exponentially superior user experience, as well as possessing the ability to constantly learn and improve the more conversations it delivers. The best conversational AI agents are also not limited to web chat pop-up windows but can be delivered across a miscellany of channels including mobile-first channels like WhatsApp, favoured by younger generations in particular.

Use Cases and Benefits – From Top of the Funnel Recruitment -> to Onboarding -> to Retention

1. Job Description Writing

Job descriptions are notoriously badly written, impacting success through the entirety of a recruitment funnel. By using Large Language Models (LLMs), talent professionals are better able to digest, suggest improvements, and even re-write job descriptions to improve their credibility and effectiveness, as well as ensuring that language is thoughtful of DE&I accommodations to eliminate inherent biases.‍

‍2. Pre-Application Engagement

Engaging top talent from the beginning of their recruitment journey is essential, especially for impatient millennial and Gen Z candidates. Whether through outbound campaigns from an ATS, or inbound campaigns from a job ad, conversational AI agents can engage, build initial rapport and answer candidates’ questions promptly before they even apply for a role, reducing the administrative burden on the recruiter or HR team, and enhancing the speed of candidate engagement to deliver a superior application experience.

3. Screening and Analysis

Screening candidates’ applications and long-listing qualified candidates using automation tools to streamline the top of the funnel is nothing new, but deploying screening tools that rely on LLMs can be a powerful differentiator.

Traditional application screening tools have relied on keyword sifting, an inflexible approach that depends on candidates refining CVs specifically to cater to a limited scope analysis, and favouring advantaged candidates who have been trained accordingly. Using LLMs offers a much more flexible and intelligent way of screening because they can intuitively understand if a candidate has experience without needing explicit keyword inclusion. This naturally makes the process fairer and avoids eliminating qualified candidates erroneously.

It’s important to note that heavy-handed, careless use of LLM-powered automation is not the answer. These tools must be flexible, guidable and customisable to reflect the recruiter’s human intuition. Developing an automation product that scales up human intuition (as opposed to machine intuition) is extremely difficult, but the very best AI recruitment tools will be aim to do just this.

4. Engagement

A holistic solution would automatically deploy intelligent conversational automation across a longlist of candidates analysed by an ethical, human-guided AI, enabling the recruiter to begin building relationships with hundreds of candidates, as well as answering their questions and screening them on autopilot.

While there has been notable pushback from recruiters defending their manual outreach processes on LinkedIn and Email as critical to a process that relies on relationship-based human connections, the thoughtful use of AI in recruitment has significant advantages for both recruiters and candidates:

Less Human Bias – No longer is every screening campaign a factor of an individual recruiter’s biases. Using AI, candidate screening can be conducted based fairly, and based instead on pre-designated, data-driven criteria that preclude prejudice in favour of merit.
Shorter Screening Processes and Greater Reach – Conversational AI gives recruiters an “Ironman suit” of capabilities, enabling them to reach out to hundreds of candidates simultaneously and take them through a rapid engagement and screening process in hours, not days (or weeks). Eventually, conversational AI tools will support multimedia, accepting voice and video submissions as well as text answers, and which can glean finer details that will help a talent acquisition professional begin to build a picture not only of a candidate’s skills and experience but also their personality and cultural fit early in the process.
Enhanced Candidate Experience – Conversational AI can drastically improve candidate experience if delivered effectively. It should be deployed across multiple channels, including mobile-friendly applications like WhatsApp or SMS. It is accessible to candidates 24/7 from the outset of their application process, answering questions and offering them updates in real-time and/or upon request rather than keeping them in the dark. It should make ghosting an aberration of the past, giving instant updates to rejected candidates, offering feedback, and redirecting them to more suitable roles rapidly. When used well, Conversational AI should improve the employer’s brand and reputation and increase conversation rates.
Higher Quality of Hires – Conversational AI can engage more candidates, expanding the scope of the search to include a more diverse talent pool. Naturally, this improves candidate quality, but additionally, the best AI products will convert conversational data into CRM-ready properties, improving the effectiveness of the hiring process as a whole, and leading to net higher-quality interviewees.

5. Interviews

Cold-calling candidates to schedule interviews, or emails with “Are you free on Wednesday at ten?” is not acceptable in 2023. An adept conversational AI agent will connect with a recruiter’s calendar to schedule interviews with the shortlist of conversations that count.

At the human interview stage, data collection from the entire AI-enabled recruitment funnel should be collated to provide the interviewer with a synthesised candidate report and recommended questions, cases or tests to explore any potential gaps in the candidate’s profile.‍

‍6. Onboarding

Once contracts are signed, conversational AI will expedite the administrative burden placed on HR teams during the onboarding process. This includes collecting information from new hires and sending out necessary onboarding paperwork. HR teams can instead focus on more high-priority, high-value areas such as helping new employees acclimatise and hit the ground running.‍

7. And Beyond -> Employee Engagement and Retention

Businesses are constantly changing, as are the needs of their employees. By using new technologies, businesses can extract data insights to keep senior leadership on-point with employee wellbeing and sentiment around specific practices of decisions, as well as to identify health-threats and recommend remedial steps before they become retention or PR crises.

For individual employees, adept conversational AI agents can improve employee experience by offering them the personalised information they need instantly while saving HR the time to invest in more meaningful people and cultural initiatives.

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Elephants in the Room

Where is the Humanity?

One of our early customers initially described an AI-enabled vision for the transformation of traditional recruitment and hiring practices as having the potential to lead to an “automation nightmare”. And she was correct. There is always a place for a human in the recruitment relationship, and hiring will always be a profoundly relationship-based experience that is as important for the hirer as the candidate. Meaningful applications of AI will not dilute the human element of talent acquisition, but enhance it by streamlining the repetitive manual processes to ensure that hirers are better prepared and have more time for high emotional quotient activities, building the relationships that matter and having the conversations that count. In our experience, candidates unanimously agree that until the interview stage, transactional access to the personalised, transparent, and real-time information that recruiters are typically too busy to provide trumps a human signature block in an email exchange.

Furthermore, while we see strong evidence of the success of AI during the engagement and screening phase, we also are convinced that human-in-the-loop capabilities are essential to intercept and takeover automation where a genuine human touch can make a difference. Recruiters should be able to have both birds-eye and detailed views of all the conversational campaigns running in real-time and be notified when it’s time to temporarily take over from the AI for a human-to-human interaction. Not only should human-in-the loop capabilities provide talent professionals with the means to take over, but they will be able to give Conversational AI agents the guardrails to constantly improve and think and behave more and more like their human counterparts.

What about the Data?

The use of candidate application data is also an area of risk, especially when using open LLMs. Recruitment and hiring teams who want to leverage analytics to continuously improve hiring processes and decision-making must ensure that they fulfil new privacy, security, and regulatory compliance obligations, but also constantly examine and reassess the way they seek to optimise hiring based on data to ensure that they don’t become inherently biased. This is especially important for protecting the very DE&I considerations that can be strengthened by a responsible application of LLMs.

What’s the Risk to Talent Acquisition Professionals?

Finally, to the biggest elephant in the room: Headcount displacement. Inevitably, at the advent of a revolution of automation capabilities recruiters and human resources professionals are concerned about businesses leveraging new technologies to reduce headcount costs. And their worries are justified. Businesses will migrate to an era of leaner data-driven hiring teams that are equipped with the latest AI co-pilots to give them 10x capabilities, and this will inevitably impact traditional recruiters who still prefer manual processes, especially in volume hiring practices (notably black-book executive search is something of an exception here). Talent professionals who embrace these disruptive new technologies will find themselves irreplaceable and will enjoy a strong level of job security that survives cyclical hiring churn based on their indispensable understanding and engineering of the AI and data architecture of a company’s talent strategy. Those who do not seek to up-skill and adapt may find themselves increasingly vulnerable to displacement in the not-so-distant future.

Popp AI is building the end-to-end AI toolset for innovators in talent acquisition. With Popp, you can deliver the features outlined in the article above straight out-of-the-box, in seconds.

17 Dec

2024

5 min read

From Reactive to Proactive: Building a Talent Acquisition Strategy That Outpaces the Market

Angus Reid

Director of Sales

In today’s hyper-competitive hiring landscape, waiting to fill roles until there’s a vacancy is like trying to paddle upstream in a storm—it’s exhausting, ineffective, and unsustainable for long-term growth. The most innovative companies are moving from reactive hiring practices to proactive talent acquisition strategies, staying ahead of market shifts and securing the best talent before it’s even on the job market.

For Heads of Talent Acquisition, particularly at Fortune 500 companies, building a forward-thinking recruitment strategy isn’t just a nice-to-have—it’s essential for outpacing the competition. Here’s how you can adopt a proactive approach by focusing on long-term workforce planning and predicting hiring needs effectively.

What Does a Proactive Talent Acquisition Strategy Look Like?

Proactive talent acquisition is about planning ahead, building relationships with potential candidates, and leveraging data to anticipate your company’s needs. Unlike reactive strategies, which scramble to fill vacancies after they appear, proactive hiring focuses on creating a robust talent pipeline, understanding industry trends, and aligning hiring goals with business objectives.

The payoff? Companies with proactive strategies are 36% more likely to report high-performing hiring practices than their reactive counterparts (LinkedIn Global Talent Trends, 2024).

1. Align Talent Acquisition with Business Objectives

To build a proactive strategy, start by understanding your company’s long-term goals. Are you planning to expand into new markets? Launch a new product line? Or perhaps increase focus on internal mobility and leadership development?

Collaborate closely with business leaders to map out these objectives. This alignment ensures your talent acquisition strategy supports growth initiatives rather than reacting to immediate pressures.

Pro Tip: Develop workforce plans that account for high-demand roles. For example, the demand for data scientists has grown by 650% since 2012 (Burning Glass Technologies), and many organisations struggle to hire them quickly enough when the need arises. By anticipating demand for critical roles, you can start building relationships with talent now.

2. Use Data to Predict Hiring Needs

Talent acquisition isn’t just about filling today’s vacancies—it’s about forecasting tomorrow’s opportunities. Data is your secret weapon in identifying trends and planning ahead.

Analyse Historical Data: Look at past hiring trends in your company. When did certain departments ramp up hiring, and why? Use this information to anticipate seasonal or project-driven hiring needs.
Leverage External Market Data: Tools like LinkedIn Talent Insights and Gartner TalentNeuron can provide real-time market intelligence on in-demand roles, talent availability, and salary benchmarks.
Monitor Attrition Rates: If your annual attrition rate is 15%, it’s safe to assume you’ll need to backfill that percentage of your workforce each year—plus account for growth-related hiring.

Stat to Know: Companies that leverage predictive analytics in hiring reduce time-to-fill by 20% and improve retention by 23% (McKinsey & Company).

3. Build a Continuous Talent Pipeline

Building a talent pipeline isn’t just about keeping a Rolodex of résumés. It’s about developing meaningful relationships with potential candidates, even if they’re not actively looking for a job.

Engage Passive Talent: Studies show that 70% of the global workforce is passive talent, meaning they’re not actively job-seeking but are open to new opportunities (LinkedIn, 2023). These candidates often turn into the highest-quality hires.
Invest in Employer Branding: The stronger your employer brand, the easier it is to attract top talent. Companies with a strong employer brand see 50% more qualified applicants and cut hiring costs by up to 43% (LinkedIn).

4. Focus on Internal Mobility and Upskilling

Proactive hiring isn’t just about finding external candidates—it’s also about investing in the talent you already have. When you prioritise internal mobility and upskilling, you future-proof your workforce and create a culture where employees feel valued and empowered to grow.

Upskilling Matters: By 2030, 50% of employees will need reskilling or upskilling due to technological advancements (World Economic Forum).
Promote from Within: Internal hires take 20% less time to onboard and are 32% less expensive to hire than external candidates (SHRM).

5. Automate and Streamline Your Processes

Technology plays a critical role in shifting from reactive to proactive hiring. By leveraging AI-powered recruitment tools like Popp AI, you can:

Identify Talent Faster: Screen and shortlist candidates more efficiently.
Predict Workforce Needs: Use predictive analytics to plan for future hiring spikes.
Engage Candidates: Automate personalised outreach to nurture relationships with top talent.

Stat to Know: Companies using AI in recruitment report a 35% reduction in time-to-fill and a 25% improvement in candidate quality (Harvard Business Review).

6. Measure What Matters

To ensure your proactive strategy is working, track key recruitment metrics such as:

Time-to-fill
Cost-per-hire
Candidate pipeline growth
Quality of hire
Retention rates

By continuously analysing these metrics, you can refine your approach and stay ahead of market demands.

The Bottom Line

A reactive approach to hiring might have worked in the past, but today’s fast-paced talent landscape demands more. By aligning talent acquisition with business objectives, leveraging data, and building continuous talent pipelines, Heads of Talent Acquisition can stay ahead of market shifts and secure the best talent—before their competitors do.

With tools like Popp AI, you can streamline and supercharge every step of your hiring process, helping your team transition from reactive to proactive with ease. The future of talent acquisition is here—are you ready to lead the way?

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3 Dec

2024

5 min read

AI Use Cases in Recruiting for the Education Sector: Transforming Talent Acquisition

James Cochrane-Dyet

Chief Operating Officer

Recruiting in the education sector presents unique challenges. Schools, colleges, and universities face seasonal hiring surges, diversity mandates, and the need to fill highly specialised roles. Traditional methods often result in inefficiencies, prolonged vacancies, and missed opportunities to engage top talent. Enter AI—a transformative tool reshaping how educational institutions attract, assess, and onboard candidates.

This article explores the key use cases of AI in education recruitment and how it addresses the sector's most pressing challenges.

1. Tackling Seasonal Hiring with Automated Screening

Educational institutions experience intense hiring periods at specific times of the year, particularly before the academic year begins. These surges lead to an overwhelming volume of applications that recruiters must process within tight deadlines.

How AI Helps:

Automated Resume Screening: AI systems can sift through thousands of applications in minutes, identifying qualified candidates based on predefined criteria such as certifications, subject expertise, and teaching experience.
Smart Prioritisation: AI algorithms rank candidates, ensuring recruiters focus on top matches first, saving precious time during peak hiring seasons.

Impact:

Schools using AI-driven screening tools have reported up to 47% faster processing times and reduced administrative burdens, allowing educators to focus on onboarding rather than sifting through resumes.

2. Driving Diversity in Education Recruitment

Promoting diversity is a critical goal for the education sector. However, unconscious bias and traditional hiring practices often hinder progress. AI offers solutions to create a more inclusive recruitment process.

How AI Helps:

Bias Reduction: AI tools can anonymise resumes, removing names, photos, and other identifying details that could lead to bias.
Inclusive Candidate Engagement: AI-powered chatbots can answer candidates’ questions and guide them through the application process, fostering inclusivity by ensuring accessibility for all applicants.

Impact:

Institutions leveraging AI for diversity initiatives report a 40% increase in underrepresented group hires, creating more equitable learning environments.

3. Filling Specialised Roles with AI-Driven Insights

Finding candidates for niche positions—such as STEM educators, special education teachers, or bilingual instructors—can be particularly challenging. These roles often require specific certifications and experience that aren't easily identified in a large talent pool.

How AI Helps:

Skill-Based Matching: AI matches candidates’ qualifications and skills with job requirements, surfacing candidates who might otherwise be overlooked.
Predictive Analytics: AI tools analyse hiring trends and candidate profiles, helping institutions forecast where to find top talent for specialised positions.

Impact:

Recruiters using AI report a 30% improvement in their ability to fill specialised roles, ensuring students have access to high-quality education in every subject.

4. Streamlining Administrative Work with AI-Powered Automation

Recruitment in education involves significant paperwork, from verifying certifications to processing background checks. These tasks often slow down hiring timelines. AI automates these processes, drastically improving efficiency.

How AI Helps:

Document Processing: AI systems extract and verify information from teaching certificates, transcripts, and background checks, reducing manual errors.
Automated Follow-Ups: AI-powered systems send timely reminders and updates to candidates, keeping them engaged and informed throughout the hiring process.

Impact:

Institutions save an average of 20 hours per week on administrative tasks, accelerating time-to-hire and improving the candidate experience.

5. Enhancing Candidate Engagement with Conversational AI

In education recruitment, candidate experience is crucial for attracting high-quality talent. Engaged candidates are more likely to complete the application process and accept offers. AI transforms engagement through conversational tools.

How AI Helps:

Chatbots: AI-driven chatbots provide 24/7 support, answering FAQs, offering application guidance, and addressing concerns in real-time.
Personalised Communication: AI tailors messages to candidates based on their application stage, qualifications, and interests, keeping them engaged and informed.

Impact:

Schools using AI-driven engagement tools have seen a 25% increase in completed applications and improved satisfaction rates among candidates.

Supporting Data: The ROI of AI in Education Recruitment

Seasonal Hiring Impact: Applicant volumes can triple during peak hiring seasons, making AI a critical tool for efficiency.
Time Savings: Automated AI tools save up to 60% of the time spent on repetitive tasks like screening and document processing.
Diversity Goals: Institutions using AI to anonymise applications see a 2X increase in diverse candidate pools.

Conclusion: Building the Future of Education Recruitment with AI

AI is not just a bussword—it’s a game-changer for the education sector. By addressing the challenges of seasonal hiring, promoting diversity, filling specialised roles, and enhancing candidate engagement, AI empowers educational institutions to recruit smarter, faster, and more inclusively.

As education evolves to meet the needs of a diverse and dynamic student population, so must its recruitment practices. By embracing AI-driven tools like Popp AI, institutions can ensure they attract the best talent, optimise their processes, and provide students with the world-class educators they deserve.

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