Overcoming sourcing challenges for telco sales with Popp AI’s multilingual engagement
Randstad Sourceright faced the challenge of filling 200 door-to-door sales roles quickly, navigating limited resources, language barriers, and low interest for roles requiring extensive travel. Some of these positions were in non-English-speaking regions, further complicating the search due to language limitations.
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With Popp AI
Using Popp AI’s multilingual capabilities, Randstad Sourceright engaged over 4,000 candidates by adapting to each candidate’s preferred language and translating messages and voice notes into English. This enabled them to exceed their recruitment targets, securing a strong pipeline of qualified and motivated candidates.
Time taken to engage candidates after onboarding
% of users self onboarded
Number of candidates progressed to the next stage
Time saving within 6 months of scope 1 rollout
“Popp makes the phone screen so much more efficient. It gives me the opportunity to take the time to have a decent conversation with the candidate rather than just going through the screening questions. I can finally build a rapport and relationship with the candidate"
Sourcer, Randstad Sourceright
“Popp makes the phone screen so much more efficient. It gives me the opportunity to take the time to have a decent conversation with the candidate rather than just going through the screening questions. I can finally build a rapport and relationship with the candidate"
About the Company
Randstad Sourceright is a global leader in talent acquisition and workforce solutions, specializing in managed services provider (MSP) and recruitment process outsourcing (RPO) solutions. As a part of the Randstad Group, Randstad Sourceright leverages innovative technology and deep industry expertise to help organizations optimize their talent strategies and drive business success. With a commitment to delivering exceptional client experiences, the company offers tailored solutions that enhance recruitment efficiency, improve workforce quality, and provide strategic insights into talent management. With a presence in over 40 countries, Randstad Sourceright is dedicated to connecting businesses with the right talent in an ever-evolving labor market.
The Challenge
Randstad Sourceright faced a considerable challenge in sourcing 200 door-to-door sales professionals within a tight timeframe. Door-to-door sales roles typically see low interest due to extensive travel requirements, and finding suitable candidates was further complicated by the need to source for positions in non-English-speaking regions. The team had limited resources for this high-volume recruitment project, and the language barriers for some roles added an additional layer of complexity, stretching their capabilities and creating a bottleneck in engaging a broad, qualified talent pool.
The Solution
Popp AI addressed these obstacles by enabling Randstad’s team to engage candidates in their preferred languages seamlessly. Through Popp’s AI-driven translation capabilities, candidate messages and voice notes were converted into English for the recruiting team, allowing for smooth communication without language limitations. Popp’s scalable solution also allowed recruiters to engage thousands of candidates in a short timeframe, significantly increasing their reach and efficiency. This automation of multilingual engagement helped Randstad Sourceright save substantial time and resources, ultimately surpassing their target of sourcing interested, qualified candidates for the door-to-door sales roles.
The Results
By partnering with Popp AI, Randstad Sourceright was able to swiftly onboard a team of 102+ recruiters in just under 7 days. An additional 15+ users managed to self-onboard independently, illustrating Popp’s user-friendly platform. Over the course of the six-month project, the team engaged more than 14,000 candidates, with over 1,500 expressing disinterest, helping Randstad efficiently filter and prioritise qualified candidates. Leveraging Popp’s AI-driven communication tools saved Randstad more than 1,715 hours (over 214 working days), allowing recruiters to focus on high-impact candidate engagements and ultimately exceed their hiring targets.