Revolutionising candidate engagement across 56 countries

Staffing and recruitment agency

Kintec Recruitment needed to be the first to identify suitable candidates in an intensely competitive market, where every second counts. Their UK-based screening team faced significant challenges in coordinating interviews across multiple time zones, often forcing them to work outside standard business hours to meet global demand.

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With Popp AI

Kintec Recruitment now engages candidates across 56 countries via WhatsApp, enabling candidates to respond anytime while protecting recruiters’ work-life balance. This seamless interaction has allowed Kintec to reduce their time to shortlist qualified candidates by 50%.

Candidates contacted to date

7,000+

Channels of engagement

SMS & WhatsApp

Response rate percentage

65%

Suitable candidates shortlisted through Popp AI

800+

"With Popp we're speaking to the same number of candidates, but we're speaking to those that are qualified and interested in the work"

- Rory Bowers, CEO Kintec Recruitment

About the Company

Kintec Recruitment Ltd is a specialist recruitment company supplying technical personnel within the Energy, Life Sciences, Power, IT, Finance, Chemicals and Infrastructure industries, to a host of countries around the globe.

The Challenge

Kintec Recruitment, driven by the need to stay competitive in a fast-paced recruitment market, relies on speed to secure top talent and deliver results for their clients. However, their UK-based screening team faced persistent hurdles in coordinating candidate calls across a global reach, spanning multiple time zones and requiring extensive scheduling adjustments. These complexities not only led to delays in candidate outreach but also stretched their team’s working hours, impacting efficiency and challenging the work-life balance of recruiters who had to be available outside typical business hours to meet client demands.

The Solution

With Popp AI’s conversational platform, Kintec Recruitment has transformed its candidate engagement by utilizing WhatsApp to connect with candidates across 56 countries, allowing candidates to respond at their convenience without requiring recruiters to adjust their schedules. This shift has enabled Kintec to maintain fast, meaningful connections across time zones while safeguarding their recruiters’ work-life balance. The streamlined process has effectively cut their time to shortlist top candidates in half, empowering the team to deliver faster results to clients and helping Kintec maintain a competitive edge in their market.

The Results

With Popp AI’s conversational platform, Kintec Recruitment transformed its candidate engagement strategy, leveraging WhatsApp to communicate across 56 countries, allowing candidates to respond at their convenience.The impact has been so substantial that Kintec have hired a dedicated specialist solely to operate Popp AI, ensuring consistent, high-quality candidate interactions and freeing recruiters to focus on strategic activities.

  • Connected with nearly 5,000 candidates in just one month
  • Automatically qualified & shortlisted 800+ candidates without straining team
  • Facilitated instant conversations across 56 countries
  • Reduced shortlisting timescales by 50%

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